Introducing a new label now stocked in the shop!
Etrican is one of Singapore’s first green fashion labels and a pioneer of the local eco lifestyle movement. It was established in Dec 2009 by Yumiko Uno (head designer) and Dragos Necula (head of business development) partners with similar beliefs and compatible skills.
The philosophy behind the label is simple – Etrican believes the choice of an environmentally responsible lifestyle should be desirable and accessible to everyone regardless of their circumstances.
All Etrican apparel are made using eco fabrics such as organic cotton or recycled materials but they believe that manufacturing is just one step towards a sustainable business. They try to be environmentally responsible every step of the way, from keeping their production regional to reduce carbon footprint, to reducing energy consumption in their office and printing their name cards on recycled paper.
All Etrican clothes are made by a responsible factory in India using 100% organic cotton, certified by the GOTS (Global Organic Textile Standard, http://www.global-standard.org/) , one of the leading bodies of certification for organic cotton worldwide.
The result is a superior quality fabric that is:
– grown and harvested naturally (better for its farmers)
– free from harmful chemicals (better for the environment)
– soft and comfortable (better for your skin)
Swing by Dulcetfig to check out this comfortable and chic range by Etrican! xoxo
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Filed under: Apparel, Daily Outfit, Local Label, Shop Update | Tagged: clothing, environment, shopping, style | Leave a Comment »
